Babu is a startup that curated a high-end community of service providers for parents including doulas, birth coaches, nutritionists, and trainers. They started their business with an App in development and had a brand book created.

We came on board and were able to recalibrate the scope of the business away from just an App to being a beacon for soon-to-be and new parents enabling them to find their parenting village, even in the middle of a big city, far away from their families.

We created all of their collateral from their fundraising pitch deck to conceptualizing their educational events (creating everything from the overall concept of each occasion down to arranging the florals worn by invited experts), the development of the company’s social media, and the production and art direction of all of Babu’s visual content (photos, gifs, printed materials, digital newsletters, etc.)